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Content & creative — copywriting, content and design

Content that does the job. Not that fills the page.

Copywriting, content and design — no blog filler. Every piece has a goal: attract the right person, convince them to get in touch, or stick in their memory for longer.

Let's write your contentLet's write your content See our workSee our work
Are we a fit?

We don't work with everyone.

Not for you if:

  • You're after the cheapest copywriter at "PLN 50 per 1,000 characters"
  • You want 30 posts a month, "just to have something"
  • You're counting on your first client from the blog within 2 weeks
  • You have nobody who can approve a topic or sit down for a 30-minute expert interview

We work with you if:

  • You sell a product or service you know inside out
  • You treat content as an investment that works
  • You have a subject-matter expert on your side who'll take part in creating the content
  • You'd rather publish less often, but better — than just hit a quota
  • Your competitors publish regularly, and your last post went up six months ago
  • You have the patience for 3–6 months
What clients say…

…about tophat.pl

We’ve been working with Tomek for over six months and have no intention of stopping — we’re just getting going. Creative and substantive at every stage of the project. Honestly recommend!

Ewelina Hordyniec
Ewelina Hordyniec General Manager, JOBfinder

I was nervous about handing social media to an outsider in the medical field — too much can go wrong. But it works. Content goes out on time, the topics land, and nobody breaks the regulations. SEO and analytics are handled too — I know what’s going on without asking every two weeks.

Robert Karasiński
Robert Karasiński CEO, mamyRecepte.pl

I recommend them with full confidence. Tomek has a head full of interesting ideas, and he’s very helpful and patient. The whole project ran smoothly. Don’t overthink it — just pick up the phone and call him. You won’t find better.

Konrad Flisiak
Konrad Flisiak Owner, MY-STEER

A very professional company with a wonderful, warm approach to the client — engaged and, above all, genuinely listening. The result was fantastic — I recommend them wholeheartedly.

Joanna Kępka
Joanna Kępka Founder, Babaloo
What actually reaches you?

Content is 30% of the work. The rest is the foundation.

Before we write anything, we answer three questions: Who's meant to read this? What should they do after reading? Why should they believe us specifically? If we can't answer — we say "there's no point" and look for a better topic. We don't write "for the algorithm" or "because the competition publishes too."

You see everything before it goes live. The first round of revisions is free, the second is included. After delivery — all the copy, graphics and source files are yours. Full ownership, zero catches.

A shared Google Drive: copy, graphics, plans, reports, briefs. You don't waste time hunting for "where was that file from February." Everything at hand — on your side and ours.

We're not a content factory. We work with a maximum of five brands at a time. You can be sure someone is actually working on your topic — not copying a brief from a templated marketing folder.

How long does it take?

Four phases. No surprises.

Depending on scope — from one-off copy for a site (3–5 weeks) to long-term management (usually starting 2–3 weeks after the brief). Every month you know what's done and what's next.

01

Brief & strategy

wks 1-2

A meeting, an audit of current content, competitor analysis, defining personas, topics and brand voice. You get a map: who reads, what we publish, how we measure.

02

Content plan

wks 2-3

A publishing schedule for 3–6 months. Topics split into three layers — visibility, conversion, authority. Every topic has a goal — or it's not on the list.

03

Production

recurring

Writing, designing, approvals. 2 rounds of revisions included with every piece. You see everything before it goes live — no surprises, no "leave it with us till the end of the month."

04

Reporting & optimization

monthly

What worked, what didn't, what we do differently next month. By email or on a 30-minute call. No beating around the bush.

How much does it cost?

Three paths. Quote after a call.

We set a concrete price after a 30-minute call — once we know what we're actually doing and toward what goal. Three engagement models to choose from:

Quote after a call

Content for your site

Who it's for:

You've finished your site (with us or elsewhere) — you need copy, a lead magnet, blog sections to start.

  • Subpage copy
  • Blog seed section (a few starter articles)
  • Lead magnet with graphics

3-5 weeks

One-off project

Let's talk
Quote after a call

Content system

Who it's for:

B2B with expertise on your side — you want to systematically show know-how and build visibility on Google.

  • Expert articles
  • Social media graphics
  • Repurposing (1 article → LinkedIn post + newsletter)
  • Monthly results report

min 3 months

Monthly management

Let's talk
Quote after a call

Full content brand

Who it's for:

A brand that wants systematic visibility — content + campaign landing pages + lead magnets + ad copy support.

  • Everything in Content system
  • Campaign landing pages (2×/year)
  • Lead magnets every quarter
  • Print materials once a year
  • Seasonal campaign copy

min 6 months

Monthly management

Let's talk

Not sure which path? Let's write your content — we'll pick it together.

How can we help?
What do you need
Leave us your details
Shall we?

The first step is a call.

Short and to the point. No PDF proposals, no pressure. We usually reply the same day, within 24h max — you tell us about your brand, we tell you if we have a slot for you.

Prefer email?
kontakt@tophat.pl
Prefer to hear a voice?
+48 501 363 340
Got a question?

We hear the same questions every week.

The 8 questions we hear most. Any others — let's talk.

Got another question? Go ahead!

  • Three paths — a one-off copy project for your site, monthly management, a full brand. We show a concrete quote after a 30-minute call, with the reasoning. Zero hidden costs.

  • In monthly management: articles, social graphics, repurposing, two rounds of revisions included with every piece, a monthly results report, a shared drive with source files. On your side: a Google Analytics and Search Console account (if we measure results), access to the site (if we publish for you), 30–60 minutes a month for an expert interview.

  • A cheap copywriter writes what you tell them to. Before writing, we do a brief, competitor analysis, and ask: “who’ll read this and what should they do.” A cheap copywriter delivers text. We deliver a piece with a goal — and a distribution plan so that someone actually reads it.

  • After the brief and topic approval — usually 3–5 business days for an article, 5–7 days for site copy or a larger project.

  • The first is always free. The second is included. If after two rounds the piece still doesn’t land — we do a new topic at no extra charge. A third round is rare when the brief is done well at the start.

  • Yes — on WordPress, on social media, in newsletters. We can also just prepare the materials if you’d rather publish yourself. You never lose oversight — you see everything before it goes live.

  • 30 days’ notice, no need to explain yourself. But first we always sit down and analyze — in 9 out of 10 cases the problem can be fixed without ending the relationship. Content needs 3–6 months to start delivering — and we say so honestly from the first call.

  • Yes. We’ve worked with industry (plastics, structures, plumbing), medicine, IT, HR, real estate, call centers. A brief + 1–2 calls with your expert are usually enough for us to catch the industry language. The more your expert gives at the start, the fewer rounds of revisions.

Got another question? Go ahead!