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Advertising — Google Ads and Meta Ads in one team

Your budget should sell. Not just get spent.

We run Google Ads and Meta Ads transparently — you have account access from day one, we measure real conversions (not clicks) and you know what a new customer actually costs.

Are we a fit?

We don't work with everyone.

Not for you if:

  • You're looking for "campaign management for PLN 300/month" — you'll get that quote, but at that price the agency clicks "Enable," turns on Google's automated suggestions and sends an invoice
  • You expect results in 2 weeks — in ads, the first 2–3 months are validation, not scaling
  • You don't want to grant access to your ad account — "let the agency handle it all in their own accounts"
  • You're fine just getting traffic — without measuring conversions, you're spending blind anyway

We work with you if:

  • Your monthly ad budget is at least PLN 3,000 (~EUR 700) — below that, Google Ads and Meta Ads make no economic sense
  • You have a landing page or store ready for traffic — or you accept a setup audit as the first step before we spend
  • You accept that the first 3 months are a diagnostic phase — testing structure, creative, audiences, not a magic guarantee
  • You want transparency — account access from day one, a weekly report, you check every spend yourself
  • You prefer a measurable result — cost per lead, cost per customer — over impressions and likes
What clients say…

…about tophat.pl

Huge thanks to tophat.pl for the professional delivery of our new website! A rebrand is always a challenge, but thanks to your commitment and creativity we ended up with a site that perfectly reflects our mission.

Jacek Szczepanowski
Jacek Szczepanowski Founder/Head of Growth, ICS Center
How long does it take?

Four phases. No surprises.

1–4 weeks of setup, then 3 months of diagnostics, and from month 4, optimization with a performance SLA. Weekly reports, monthly ROI analysis.

1

Audit & setup

1–4 wks

We audit current campaigns (if any), your landing page, your GA4 setup. We set up conversion tracking — form, phone, email, and for stores: purchase with attribution. Without it, we don't know what's a lead and what's a coincidence. We configure access to your accounts as the first step — you stay the owner, we run it.

2

Diagnostic phase

months 1–3

We launch campaigns and test the structure: which ad groups, audiences, creatives. The first 3 months validate assumptions — not promises. A weekly report: what we spent, what drove leads, what didn't. If the LP doesn't convert — we point out exactly what to fix before we scale up the budget.

3

Optimization with SLA

from month 4

After 3 months of diagnostics we know what works. From month 4 we sign a conditional performance SLA — a cost-per-lead or cost-per-customer benchmark set from the phase 1–3 data. We scale budget where it pays off. We cut what doesn't work, no matter whose idea it was.

4

Reporting & decisions

recurring

A weekly status email — what we spent, what drove results, what we're changing. A monthly 30-minute call on whether we're headed the right way. No beating around the bush: if you're paying for full months, you have the right to know whether those months are working.

What actually reaches you?

Ads are 60% of the work. The rest is the foundation.

Before we spend a single zloty, we check: is the LP ready for traffic, does GA4 measure conversions, does the form send data to the CRM, is the phone number tappable on mobile. Without that, an ad budget is pouring water into a leaky bucket. The audit says it straight: what to fix before we bring in the ads.

Your Google Ads account. Your Meta Business Manager. Your Google Analytics. We work with operational access — you stay the owner. After you terminate, you keep all historical data, configuration, audiences and remarketing lists. No "agency account you have no visibility into."

A click isn't a customer. An impression isn't a lead. We measure the path: ad impression → click → completed form → contact → customer → contract value. Without it, we don't know what a new customer really costs — and neither do you know where your money goes.

The first 3 months are a test. Not promises. We check which campaigns, creatives and audiences bring real leads in your industry. From month 4 we sign a conditional SLA with a benchmark based on the diagnostic data. That's more honest than guaranteeing a cost per lead before the first ad — because nobody knows your market before the account runs.

We're not a campaign farm. We work with a maximum of five brands at a time. Ads don't tolerate "set it and forget it" — they need weekly analysis and decisions. With 20 clients you can't do this seriously.

How much does it cost?

Three paths. Quote after a call.

We set a concrete quote after a 30-minute call — once we know your ad budget, industry and current setup. Three engagement models to choose from.

Quote after a call

Audit + setup

Who it's for:

You have Google Ads / Meta Ads accounts but aren't sure they're set up right. Or: you want to launch ads but first need a check of the setup, structure and measurement.

  • Audit of current campaigns (if any)
  • Conversion setup in GA4 and Google Ads / Meta
  • Campaign structure with a brief
  • LP optimization map
  • Setup documentation
Quote after a call

Setup + retainer

Who it's for:

Ad budget of at least PLN 3,000/mo (~EUR 700). You want managed Google Ads, Meta Ads or both — with measured conversions and reports.

  • Full setup from the Audit package
  • Weekly campaign management
  • Monthly results report
  • 2 new Meta creatives or RSA rotation on Google per month
  • 3 months of diagnostics, then a conditional SLA
Quote after a call

Performance

Who it's for:

Ad budget of at least PLN 10,000/mo (~EUR 2,300). You want a model where we take on part of the responsibility for results — part of our fee depends on hitting cost-per-lead / cost-per-customer benchmarks.

  • Everything in the Setup + retainer package
  • An agreed performance benchmark
  • A percentage of measured conversions above benchmark
  • Dedicated creative strategist

Not sure which package? Let's launch your ads — we'll pick it together.

How can we help?
What do you need
Leave us your details
Shall we?

The first step is a call.

Short and to the point. No PDF proposals, no pressure. We usually reply the same day, within 24h max — you tell us what you're advertising, we tell you if we have a slot for you.

Adres e-mail:
kontakt@tophat.pl
Telefon:
+48 501 363 340
Got a question?

We hear the same questions every week.

The 8 questions we hear most. Any others — let's talk.

Got another question? Go ahead!
  • Depends on the package. One-off audit — from a few thousand PLN. Monthly retainer — a few thousand plus your ad budget of at least PLN 3,000/mo. Performance with a bonus — from PLN 10,000/mo in ad budget. After a 30-minute call we show a concrete range with the reasoning. Zero hidden costs.
  • In the monthly retainer: managing Google Ads and/or Meta Ads campaigns, weekly analysis and optimization, a monthly results report, 2 new Meta creatives or RSA variant rotation on Google, an LP audit at the start, configuring and maintaining conversion tracking in GA4. On your side: the ad budget (you pay Google / Meta directly from your card), approval for LP changes if we recommend fixes.
  • A freelancer at PLN 500/mo launches the campaign, turns on Google's automated suggestions and sends an invoice. There are no hours for weekly analysis, creative optimization, an LP audit, conversion tracking. We do all of that. The difference isn't in the hours — it's in the scope of work. On a PLN 5,000/mo budget, a poorly run campaign wastes PLN 2,000–3,000 every month. That's the real cost of cheaper management.
  • Not in the first 3 months — that's the diagnostic phase, where we honestly test what works in your industry. From month 4 we sign a conditional SLA with a cost-per-lead or cost-per-customer benchmark — set from the diagnostic data. Anyone who guarantees a result before launching the first ad is selling a promise, not a result.
  • The LP audit is the first step. If we see the site has technical problems (loading slower than 3 seconds) or conversion ones (an 8-field multi-step form, a low-contrast CTA) — we point out exactly what to fix before we bring in the ad budget. We don't run ads into a leaky bucket — pouring water in without fixing the hole is wasting your money.
  • First leads usually within 1–2 weeks of launch. But that's not the same as "results." We get real data on what works in your industry after 6–8 weeks (statistically sufficient samples). A stable cost per lead and per customer takes 3 months of the diagnostic phase.
  • Yes. Your Google Ads account, your Meta Business Manager, your Google Analytics. We work with operational access. After you terminate, you keep all the data, audiences, creatives and campaign history. No "agency accounts" — everything is yours from day one.
  • 30 days' notice, no need to explain yourself. But first we always sit down and analyze — in 9 out of 10 cases the problem can be fixed without ending the relationship (a poorly set-up LP, a conversion-tracking error, an audience mismatch). Ads need 3 months of honest diagnostics — we say so plainly from the first call.
Got another question? Go ahead!